"He's highly strategic, an innovative creative lead and knows how to build and nurture a brand."
Sr. Manager, Brand & Global Strategy
I HELP BUILD BRANDS & BRING THEIR IDEAS TO LIFE
THROUGH STRATEGY, CREATIVITY AND INNOVATION.
• Corporate Brand Identity
• Marketing, Sales and Event Collateral
• Creative & Art Direction
• Social Media Marketing & Strategy
• Conceptualizing New Business Pitches
• Brand & Concept Development
• Interactive Projects
• Websites & Landing Pages
• Production Artists Management
+ Design Hybrid.
Originally from California, I continue my 13 years of being a Creative Marketing & Design Hybrid Professional in Chicago, Illinois.
Helping build brands and bringing their ideas to life through strategy, creativity and innovation is what I do. There is a difference between creating something beautiful, versus creating something powerful with a human connection through data and strategic design.
I graduated with a Bachelor of Science degree in Graphic Design from the Art Institute of California - Los Angeles. Currently, I work as an Associate Creative Director at Wire Stone, a top 15 independent digital marketing agency partnering with global Fortune 1000 brands.
I honed my print, digital design and marketing skills working with various companies like Conversant (Epsilon / Alliance Data Systems), Specific Media, Myspace, Vindico, Xumo, SiteMeter, FremantleMedia - American Idol Underground, Frontiers Media and Melbert Design Group.
I am a Visionary and agile Problem Solver. I design with simplicity and purpose—I am a perfectionist who doesn’t cut corners, waste pixels or leave details unpolished. Consistency is a common thread throughout my work. Producing work that are as clean, interactive, beautiful as they are effective and crafted to the finest details of the brand’s guidelines is what I strive for. My goal is to provide excellent leadership to my team, and to be the creative partner my organization can count on to deliver excellent Sales & Marketing tools to help drive a stream of continuous revenue and engagement.
OF CALIFORNIA - LOS ANGELES
BACHELOR OF SCIENCE, GRAPHIC DESIGN
2003-2006 / LOS ANGELES, CALIFORNIA
POLYTECHNIC UNIVERSITY - POMONA
EMPHASIS IN CHORAL MUSIC
2002-2003 / POMONA, CALIFORNIA
GENERAL EDUCATION, SPECIAL ADMIT
2000-2002 / DELANO, CALIFORNIA
ASSOCIATE CREATIVE DIRECTOR
Wire Stone, LLC.
JUNE 2015 — Present / CHICAGO, ILLINOIS
Lead Creative team in implementing Motorola Mobility's visual language and brand voice across multiple ATL, BTL, POS and internal training projects in print, digital and video on-time and within budget
Reduce turnaround time by 15% by QAing all print and motion deliverables for brand standards, accuracy and creative excellence based on Motorola Mobility's brand guidelines
Improve efficiency 15% by being the Creative Lead on non-Motorola, assigned Client projects
SENIOR ART DIRECTOR
MARKETING CREATIVE SERVICES
JUNE 2013 — June 2015 / CHICAGO, ILLINOIS
Reduced production time 50% by spearheading an automation process using data merge within InDesign, to streamline the production of multiple event collateral for CJ University
Collaborated with CJ University speakers under tight deadlines to create presentation decks that helped acquire 30 leading name brand clients for CJ Affiliate with deals up to $2MM
Streamlined processes 20% by creating and implementing a production, proofing workflow as well as a naming convention system
Improved efficiency 30% by coaching team on brand and marketing design best practices, presentation and UX/UI design
Spearheads the design and templatization of internal and external Sales & Marketing materials, as well as HR recruitment materials ranging from print, social media, web, to digital formats to improve brand image online, reducing Creative team’s QA process by 15%
Cross-collaborates with remote and international Marketing & Product teams to complete projects on time and on budget
DIRECTOR OF ART & DESIGN
Interactive Media Holdings, Inc.
Specific Media, Myspace, Vindico, Xumo, SiteMeter
MARCH 2011 — JUNE 2013 / IRVINE, CALIFORNIA
Created instructional guidelines for Sales & Marketing materials, improving employee on-board training by 20%
Contributed to the acquisition of AdCombination and Myspace by designing and creating PR communication materials reducing employee cost
Was involved with the rebranding and remarketing of the new Myspace, contributing design manpower for creative needs and direction, resulting to 1MM new member registrations within a month of the website’s relaunch
Brought in revenue by designing and creating Myspace pitch presentations, custom landing pages for major name brands and celebrities, as well as event collateral for Myspace Secret Shows; bringing in revenue up to $800K
Introduced interactive digitally published Sales & Marketing collateral, improving sales by 20%
Led a team of 2 Graphic Designers, seasonal freelancers and vendors
Improved efficiency 15% by coaching Marketing & Design team on brand and presentation design best practices
SENIOR GRAPHIC DESIGNER
Interactive Media Holdings, Inc.
Specific Media, Vindico, Xumo, SiteMeter
JUNE 2008 — MARCH 2011 / IRVINE, CALIFORNIA
Expanded and maintained branding assets by creating corporate identity guidelines, and managing all Sales & Marketing materials (print, digital and web), in a brand and design-level, to ensure all items were on brand and consistent, reducing the creative QA process by 15%
Introduced custom tailored email campaigns for industry specific monthly newsletters, branded motion graphic elements for TV-use and social media initiatives
Collaborated remotely with international Marketing team to design, produce and localize Sales & Marketing materials for their regions, as well as provide creative direction for tradeshow booth designs for DMEXCO
Contributed to the acquisition of BBE, Vindico and Xumo by designing and creating PR communication materials reducing employee cost
Maintained relationships with print vendors, promotional product suppliers and trade show booth designers
Interactive Media Holidings, Inc.
Specific Media, SiteMeter
JULY 2006 — JUNE 2008 / IRVINE, CALIFORNIA
Inherited and maintained brand identity and corporate website design, reducing outsource cost
Designed Sales sheets, case studies, whitepapers, industry guidelines and custom analytic reports for ad campaign deals which generated the company up to $100MM in revenue
Helped generated 15% of revenue by designing and producing direct mail pieces, landing pages and online ad units to promote brand awareness, products and consumer surveys
Introduced custom tailored email campaigns for Sales events, email signatures, e-blast templates and corporate newsletter
Contributed to the acquisition of SiteMeter and Adviva by designing and creating PR communication materials reducing employee cost, as well as the rebranding and remarketing of the SiteMeter website
FremantleMedia - American Idol Underground
FEBRUARY 2006 — JUNE 2006 / CULVER CITY, CALIFORNIA
Designed and produced various website elements, online ad units, print collateral and motion graphics for TV-use under the company's brand guidelines and tight deadlines
Melbert Design Group, Inc.
DECEMBER 2004 — SEPTEMBER 2005 / CULVER CITY, CALIFORNIA
Designed custom micro-fiber cloths and packaging for various major name brand companies
Solbrook Display Co
AUGUST 2004 — DECEMBER 2004 / NORTH HOLLYWOOD, CALIFORNIA
Designed artwork for promotional micro-fiber cloths
for various name brand companies
APRIL 2004 — SEPTEMBER 2004 / WILSHIRE, CALIFORNIA
Designed client ads, articles and prepped magazine spreads to be ready to go into production
Photo manipulated photographs submitted by advertisers' specified requests
GRAPHIC ARTIST & PROJECTS ASSISTANT
California Polytechnic State University of Pomona, APISC
SEPTEMBER 2002 — JUNE 2003 / POMONA, CALIFORNIA
Designed marketing collateral to promote campus held activities
Cross-collaborated with other institution leaders to organize campus-wide events
Coordinated with on-campus vendors to deliver
finished print projects
SOFTWARE + MORE
ADOBE CREATIVE CLOUD 2014 (MAC & PC)
Photoshop, Illustrator, InDesign, Acrobat, Flash, Dreamweaver, Fireworks and AfterEffects
MICROSOFT OFFICE (MAC & PC)
Outlook, PowerPoint, Word, Excel and OneNote
Mail, Keynote, Garageband, iBook Author
and Final Cut Pro
ADDITIONAL APPLICATIONS, WEB SERVICES
Facebook, Twitter, LinkedIn, Google+, Instagram, YouTube, Vimeo, Livestream, Wix, Prezi, Quark, Wordpress, Blogger, MailChimp, Marketo,
EventBrite, HTML and CSS
Joel is the ideal senior art director. He's highly strategic, an innovative creative lead and knows how to build and nurture a brand. We worked together daily and he handled an immense workload. However his attention to detail and overall design strategy never wavered. He constantly was exploring new concepts beyond what was expected.
The entire marketing team views him as as the perfect partner on key marketing projects requiring a designer who thinks high-level strategy; also understands functionality/engagement for our target audience(s) and project objectives.
He's a huge asset to any organization.
Sr. Manager, Brand & Global Strategy at Conversant
Joel is an outstanding art director and designer with both a keen aesthetic and a truly strategic approach to solving communications challenges. Over and over he amazed me with his ablity to take a basic set of communications objectives and to then develop a concept and an execution that were powerful and compelling.. Through it all he protected and enhanced the brand and enabled us to deliver communications that had a profound impact on the business. I look forward to the opportunity to work with him again.
VP - Marketing at Apsalar, Inc
Not only is Joel an absolute pleasure to work with, he is extraordinarily talented. I could always count on him to understand the business objective, read the associated content, and create a strategy for presentation before tackling the design of my marketing collateral--print and digital. His work is clean, consistent, attractive, inventive, and on-brand. Plus, he's fast.
Marketing & Operations Executive
There are managers and there are leaders. Joel is definitely a leader who is willing to get his hands dirty with the rest of the team. No matter how tough a situation gets, he rises above all expectations with his attention to detail, integrity, patience and kindness.
Joel is one of those people you know you can always count on to deliver. He is super talented and is always looking for ways to think outside the norm and take a different approach, which leads to great design. I'm constantly impressed with how hard Joel works to deliver on a project. He is always receptive to feedback and will work tirelessly until the final product is perfect.
Vice President of Marketing at Ace Metrix
I had the pleasure of having Joel on my Team and have to say he was a rising star. Joel is keenly adept at translating creative strategies and briefs into clear and concise designs that capture your audiences attention and help to articulate a message. He is a true creative and design talent and hope to work with him again.
Senior Vice President, Marketing at Commonwealth Altadis, Inc
I’m impressed with Joel’s ability to blend strong creative concepts across a variety of marketing mediums. He is imaginative, talented, resourceful and committed to delivering effective results for every project he is involved in. I highly recommend Joel to any organization requiring a creative Art Director who knows how to incorporate the “brand” across all elements.
Marketing & Business Strategy Expert
I worked with Joel on our National Sales Conference matierials, including mine personally, and found his work and responsiveness to be top notch. Willing to do whatever it takes to get it right!
Chief Revenue Officer - Media, at Conversant, Inc.
Joel is an extremely creative and talented individual. He is laid back and easy to work with and always finds a way to immediately grasp a concept and turn it into something that is visually stunning. I was repeatedly impressed by his ability to take his vision and turn it into something tangible and eye-catching. No matter the situation, Joel delivered with a terrific finished project.
Regional Vice President of Sales - North
Joel is an amazingly talented designer. Along with a wide array of professional experience under his belt, Joel is incredibly meticulous and detailed in his work. He strives for perfection, and is very dedicated and passionate about design. On top of his talent, Joel is a very friendly and a collaborative team player. Any company/team would be lucky to have Joel!
Marketing Operations Manager at HyperDisk Marketing
Joel (JRE) was an absolute pleasure to work with. His graphic skills are among the best I have seen in a corporate presentation style environment. JRE always went out of his way to do the best work and would always figure out a way to squeeze in those emergency projects. Great work ethic, skilled visually with an eye for detail and design. My highest recommendation. Hope to work with JRE again.
Senior Director, Enterprise Sales at Rocket Fuel Inc.
Joel has assisted me with a number of design projects on short deadlines. I have found the quality of his work to be outstanding, and imaginative while still focused on the business objective at hand. Joel is very much a team player and has shown a level of dedication that I have seldom seen. I have no hesitation whatsoever making this recommendation!
Director Of Sales at YuMe
In a few conversations, Joel able to bring your creative visions to life, inclusive of elements you couldn't imagine on your own. He's knowledgeable, responsive, and a pleasure to work with.
Director of Brand Content at Liquid Thread
Joel was great to work with. I enjoyed interacting with him on design direction and development. Joel showed a strong sense of current design trends, modern concepts of look and feel and a definite innate ability for creativity. I also appreciate Joel’s sense of urgency, ability to meet his stated deadlines and willingness to help get things done.
Business Development / Licensing Manager
I worked with Joel on various projects ranging from a refresh of our corporate website to various internal applications. He is creative, patient, detail oriented, intelligent, fast and a pleasure to work with.
In particular he adapted to the priorities I had that images and other resources be small and efficient (to optimize page load speed) while still coming up with creative and distinctive designs. Any team would be lucky to have him.
Full Stack Web Engineer at Kabam
Joel is a vey creative and passionate designer who always delivered great results even in emergency projects. It is an absolute pleasure to work with him, not only because of his graphical talent but also because he never loses his optimism and goal orientation. Joel is always there when you need him plus it is real fun working with him ... all in all, this made him a star to me!
Head of Congresses & Trade Fairs bei Neue Mediengesellschaft Ulm mbH
Joel's talent never ceases to amaze me!! he attends to every detail, no matter how minute it may be and listens to exactly what I want. We have worked together on a number of projects, he is very patient and always goes the extra mile.
With his positive, up beat attitude for anything that comes his way, Joel would be a great addition to any creative team.
Executive Assistant to CMO -Viant.
I worked with Joel on design projects for reporting. The reporting templates that he created for me in Excel and PowerPoint always went way beyond what I could imagine and impressed me each and every time. He has a knack for knowing what designs, images, and colors to use, meanwhile; staying true to the company’s brand. He is very creative, talented, and resourceful. I would highly recommend him to any company.
Software Developer, Senior Advisor at Dell Software
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