

HELLO,
I'M JOEL RICHARD.
CREATIVE / ART DIRECTOR, DESIGNER
BASED IN THE LOS ANGELES METROPOLITAN AREA
18+ YEARS OF DESIGN EXPERIENCE
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BUILDING BRANDS & BRINGING IDEAS TO LIFE
THROUGH STRATEGY, CREATIVITY AND INNOVATION

—
I'm a Creative Director, Art Director
& Designer who specializes in Marketing Creative Services in the Los Angeles metropolitan area.
For over 18 years, I have honed my craft working with various Marketing and Creative teams in both corporate and agency environments. I worked on the most exciting traditional and digital marketing design projects partnering with some of the smartest people in various industries.
As a Creative leader with a marketing mindset, I believe there is a difference between creating something beautiful, versus creating something powerful with a human connection. It’s essential to combine research, strategy, design principles, and innovation to deliver meaningful and result-driven designs—that’s what I believe and practice with my teams each day.
ABOUT ME
SPECIALTIES
• Creative Direction
• Art Direction
• Brand Identity & Development
• Presentation Design
• UX / UI Design
• Marketing Creative Services
• Creative Team Management

EDUCATION
ART INSTITUTE
OF CALIFORNIA - LOS ANGELES
BACHELOR OF SCIENCE, GRAPHIC DESIGN
2003-2006 / LOS ANGELES, CALIFORNIA
CALIFORNIA STATE
POLYTECHNIC UNIVERSITY - POMONA
MUSIC EDUCATION
EMPHASIS IN CHORAL MUSIC
2002-2003 / POMONA, CALIFORNIA
BAKERSFIELD
COLLEGE
GENERAL EDUCATION, SPECIAL ADMIT
2000-2002 / DELANO, CALIFORNIA
EXPERIENCES
TODAY
2004
GRAPHIC DESIGNER
Solbrook Display Co
AUGUST 2004 — DECEMBER 2004 / NORTH HOLLYWOOD, CALIFORNIA
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Designed artwork for promotional micro-fiber cloths for various name brand companies
2004
GRAPHIC ARTIST
Frontiers Media
APRIL 2004 — SEPTEMBER 2004 / WILSHIRE, CALIFORNIA
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Designed client ads, articles and prepped magazine spreads to be ready to go into production
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Photo manipulated photographs submitted by advertisers' specified requests
2002-2003
GRAPHIC ARTIST & PROJECTS ASSISTANT
Cal Poly Pomona, APISC
SEPTEMBER 2002 — JUNE 2003 / POMONA, CALIFORNIA
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Designed marketing collateral to promote campus held activities
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Cross-collaborated with other institution leaders to organize campus-wide events
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Coordinated with on-campus vendors to deliver finished
print projects
2016-2018
CREATIVE DIRECTOR
Modere
JULY 2016 — SEPTEMBER 2018 / NEWPORT BEACH, CALIFORNIA
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Direct and lead the operations and work of global creative services and in-house marketing team members by reviewing and approving various digital and print assets for product launch totaling over $11MM in revenue
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Support creative services team by producing mockups and wireframes, including initial design concepts by focusing on typography, photographs and graphics for a 2017 holiday campaign which brought in a record-breaking $3MM in ecommerce revenue
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Review and approve creative collateral to meet campaign milestones and coordinate with project manager on timelines streamlining production by 20%
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Manage and collaborate with content, product, marketing, technology, and agency partners for product launches to meet brand design standards and sales objectives
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Work directly with C-suite to create presentation materials to help communicate business forecast, ideas, and concepts to key stakeholders and investors on marketing and sales programs
2015-2016
ASSOCIATE CREATIVE DIRECTOR
Wire Stone, LLC.
JUNE 2015 — JULY 2016 / CHICAGO, ILLINOIS
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Led Creative team in implementing Motorola Mobility's visual language and brand voice across multiple ATL, BTL, POS and internal training projects in print, digital and video on-time and within budget
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Reduced turnaround time by 15% by QAing all print and motion deliverables for brand standards, accuracy and creative excellence based on Motorola Mobility's brand guideline
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Cross-collaborated with Account and Client Engagement teams to manage Creative resources and Client needs
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Improved efficiency 15% by being the Creative Lead on non-Motorola, assigned Client projects
2015 ~
EXECUTIVE DESIGN CONSULTANT
Various Companies
JUNE 2015 — JUNE 2020 / REMOTE
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Provide hands-on creative & design direction, as well as execution for start-up and large-size companies
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Develop scalable, user-friendly design systems
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Design high-profile print & digital materials used in print publications and public displays
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Provide design advice based on current industry standards, trends, design research and Client’s brand guidelines
Companies I consult include...
BACtrack, Capital Group, The Recording Academy (GRAMMY Awards, GRAMMY Museum, MusiCares, Advocacy), Titan HST (Health & Security Technologies), SapientRazorfish, CBD (Colman, Brohan & Davis), Shaker Advertising and Storygize
2013-2015
SENIOR ART DIRECTOR
MARKETING CREATIVE SERVICES
Conversant, LLC.
JUNE 2013 — JUNE 2015 / CHICAGO, ILLINOIS
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Reduced production time 50% by spearheading an automation process using data merge within InDesign, to streamline
the production of multiple event collateral for CJ University
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Collaborated with CJ University speakers under tight deadlines to create presentation decks that helped acquire 30 leading name brand clients for CJ Affiliate with deals up to $2MM
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Streamlined processes 20% by creating and implementing a production, proofing workflow as well as a naming convention system
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Improved efficiency 30% by coaching the team on brand and marketing design best practices, presentation and UX/UI design
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Spearheads the design and templatization of internal and external Sales & Marketing materials, as well as HR recruitment materials ranging from print, social media, web, to digital formats to improve brand image online, reducing Creative team’s QA process by 15%
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Cross-collaborates with remote and international Marketing & Product teams to complete projects on time and on budget
2011-2013
DIRECTOR OF ART & DESIGN
Interactive Media Holdings, Inc.
Specific Media, Myspace, Vindico, Xumo, SiteMeter
MARCH 2011 — JUNE 2013 / IRVINE, CALIFORNIA
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Created instructional guidelines for Sales & Marketing materials, improving employee on-board training by 20%
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Contributed to the acquisition of AdCombination and Myspace by designing and creating PR communication materials reducing employee cost
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Was involved with the rebranding and remarketing of the new Myspace, contributing design manpower for creative needs and direction, resulting to 1MM new ember registrations within a month of the website’s relaunch
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Brought in revenue by designing and creating Myspace pitch presentations, custom landing pages for major name brands and celebrities, as well as event collateral for Myspace Secret Shows; bringing in revenue up to $800K
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Introduced interactive digitally published Sales & Marketing collateral, improving sales by 20%
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Led a team of 2 Graphic Designers, seasonal freelancers and vendors
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Improved efficiency 15% by leading a team of Graphic Designers, Freelancers, Vendors and by coaching Marketing & Design team on brand and presentation design best practices
2008-2011
SENIOR GRAPHIC DESIGNER
Interactive Media Holdings, Inc.
Specific Media, Vindico, Xumo, SiteMeter
JUNE 2008 — MARCH 2011 / IRVINE, CALIFORNIA
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Expanded and maintained branding assets by creating corporate identity guidelines, and managing all Sales & Marketing materials (print, digital and web), in a brand and design-level, to ensure all items were on brand and consistent, reducing the creative QA process by 15%
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Introduced custom tailored email campaigns for industry specific monthly newsletters, branded motion graphic elements for TV-use and social media initiatives
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Collaborated remotely with international Marketing team to design, produce and localize Sales & Marketing materials for their regions, as well as provide creative direction for tradeshow booth designs for DMEXCO