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HELLO,
I'M JOEL RICHARD.


CREATIVE / ART DIRECTOR, DESIGNER

BASED IN THE LOS ANGELES METROPOLITAN AREA

18+ YEARS OF DESIGN EXPERIENCE
—
BUILDING BRANDS & BRINGING IDEAS TO LIFE
THROUGH STRATEGY, CREATIVITY AND INNOVATION

About

—

 

I'm a Creative Director, Art Director
& Designer who specializes in Marketing Creative Services in the Los Angeles metropolitan area.

 

For over 18 years, I have honed my craft working with various Marketing and Creative teams in both corporate and agency environments. I worked on the most exciting traditional and digital marketing design projects partnering with some of the smartest people in various industries.

As a Creative leader with a marketing mindset, I believe there is a difference between creating something beautiful, versus creating something powerful with a human connection. It’s essential to combine research, strategy, design principles, and innovation to deliver meaningful and result-driven designs—that’s what I believe and practice with my teams each day.

ABOUT ME

 

SPECIALTIES


• Creative Direction

• Art Direction

• Brand Identity & Development
• Presentation Design
• UX / UI Design
• Marketing Creative Services
• Creative Team Management

EDUCATION

Education

ART INSTITUTE
OF CALIFORNIA - LOS ANGELES

BACHELOR OF SCIENCE, GRAPHIC DESIGN
2003-2006 / LOS ANGELES, CALIFORNIA

CALIFORNIA STATE
POLYTECHNIC UNIVERSITY - POMONA

MUSIC EDUCATION
EMPHASIS IN CHORAL MUSIC
2002-2003 / POMONA, CALIFORNIA

BAKERSFIELD
COLLEGE

GENERAL EDUCATION, SPECIAL ADMIT
2000-2002 / DELANO, CALIFORNIA

Experiences

EXPERIENCES

TODAY

2004

GRAPHIC DESIGNER
Solbrook Display Co
AUGUST 2004 — DECEMBER 2004 / NORTH HOLLYWOOD, CALIFORNIA

 

  • Designed artwork for promotional micro-fiber cloths for various name brand companies

 

2004

GRAPHIC ARTIST

Frontiers Media

APRIL 2004 — SEPTEMBER 2004 / WILSHIRE, CALIFORNIA

 

  • Designed client ads, articles and prepped magazine spreads to be ready to go into production
     

  • Photo manipulated photographs submitted by advertisers' specified requests

 

2002-2003

GRAPHIC ARTIST & PROJECTS ASSISTANT
Cal Poly Pomona, APISC
SEPTEMBER 2002 — JUNE 2003 / POMONA, CALIFORNIA

 

  • Designed marketing collateral to promote campus held activities
     

  • Cross-collaborated with other institution leaders to organize campus-wide events
     

  • Coordinated with on-campus vendors to deliver finished
    print projects

2016-2018

CREATIVE DIRECTOR

Modere

JULY 2016 — SEPTEMBER 2018 / NEWPORT BEACH, CALIFORNIA

 

  • Direct and lead the operations and work of global creative services and in-house marketing team members by reviewing and approving various digital and print assets for product launch totaling over $11MM in revenue
     

  • Support creative services team by producing mockups and wireframes, including initial design concepts by focusing on typography, photographs and graphics for a 2017 holiday campaign which brought in a record-breaking $3MM in ecommerce revenue
     

  • Review and approve creative collateral to meet campaign milestones and coordinate with project manager on timelines streamlining production by 20%
     

  • Manage and collaborate with content, product, marketing, technology, and agency partners for product launches to meet brand design standards and sales objectives
     

  • Work directly with C-suite to create presentation materials to help communicate business forecast, ideas, and concepts to key stakeholders and investors on marketing and sales programs 

2015-2016

ASSOCIATE CREATIVE DIRECTOR
Wire Stone, LLC.

JUNE 2015 — JULY 2016 / CHICAGO, ILLINOIS
 

  • Led Creative team in implementing Motorola Mobility's visual language and brand voice across multiple ATL, BTL, POS and internal training projects in print, digital and video on-time and within budget
     

  • Reduced turnaround time by 15% by QAing all print and motion deliverables for brand standards, accuracy and creative excellence based on Motorola Mobility's brand guideline
     

  • Cross-collaborated with Account and Client Engagement teams to manage Creative resources and Client needs
     

  • Improved efficiency 15% by being the Creative Lead on non-Motorola, assigned Client projects

 

2015 ~

EXECUTIVE DESIGN CONSULTANT
Various Companies
JUNE 2015 — JUNE 2020 / REMOTE

 

  • Provide hands-on creative & design direction, as well as execution for start-up and large-size companies
     

  • Develop scalable, user-friendly design systems
     

  • Design high-profile print & digital materials used in print publications and public displays
     

  • Provide design advice based on current industry standards, trends, design research and Client’s brand guidelines

 

Companies I consult include...

BACtrack, Capital Group, The Recording Academy (GRAMMY Awards, GRAMMY Museum, MusiCares, Advocacy), Titan HST (Health & Security Technologies), SapientRazorfish, CBD (Colman, Brohan & Davis), Shaker Advertising and Storygize

2013-2015
 

SENIOR ART DIRECTOR
MARKETING CREATIVE SERVICES
Conversant, LLC.
JUNE 2013 — JUNE 2015 / CHICAGO, ILLINOIS

 

  • Reduced production time 50% by spearheading an automation process using data merge within InDesign, to streamline
    the production of multiple event collateral for CJ University

 

  • Collaborated with CJ University speakers under tight deadlines to create presentation decks that helped acquire 30 leading name brand clients for CJ Affiliate with deals up to $2MM

 

  • Streamlined processes 20% by creating and implementing a production, proofing workflow as well as a naming convention system

 

  • Improved efficiency 30% by coaching the team on brand and marketing design best practices, presentation and UX/UI design

 

  • Spearheads the design and templatization of internal and external Sales & Marketing materials, as well as HR recruitment materials ranging from print, social media, web, to digital formats to improve brand image online, reducing Creative team’s QA process by 15%

​

  • Cross-collaborates with remote and international Marketing & Product teams to complete projects on time and on budget

2011-2013

DIRECTOR OF ART & DESIGN
Interactive Media Holdings, Inc.

Specific Media, Myspace, Vindico, Xumo, SiteMeter
MARCH 2011 — JUNE 2013 / IRVINE, CALIFORNIA
 

  • Created instructional guidelines for Sales & Marketing materials, improving employee on-board training by 20%
     

  • Contributed to the acquisition of AdCombination and Myspace by designing and creating PR communication materials reducing employee cost
     

  • Was involved with the rebranding and remarketing of the new Myspace, contributing design manpower for creative needs and direction, resulting to 1MM new ember registrations within a month of the website’s relaunch
     

  • Brought in revenue by designing and creating Myspace pitch presentations, custom landing pages for major name brands and celebrities, as well as event collateral for Myspace Secret Shows; bringing in revenue up to $800K
     

  • Introduced interactive digitally published Sales & Marketing collateral, improving sales by 20%
     

  • Led a team of 2 Graphic Designers, seasonal freelancers and vendors
     

  • Improved efficiency 15% by leading a team of Graphic Designers, Freelancers, Vendors and by coaching Marketing & Design team on brand and presentation design best practices

 

 

2008-2011

SENIOR GRAPHIC DESIGNER
Interactive Media Holdings, Inc.

Specific Media, Vindico, Xumo, SiteMeter
JUNE 2008 — MARCH 2011 / IRVINE, CALIFORNIA
 

  • Expanded and maintained branding assets by creating corporate identity guidelines, and managing all Sales & Marketing materials (print, digital and web), in a brand and design-level, to ensure all items were on brand and consistent, reducing the creative QA process by 15%

 

  • Introduced custom tailored email campaigns for industry specific monthly newsletters, branded motion graphic elements for TV-use and social media initiatives

 

  • Collaborated remotely with international Marketing team to design, produce and localize Sales & Marketing materials for their regions, as well as provide creative direction for tradeshow booth designs for DMEXCO