I'M JOEL RICHARD.
CREATIVE / ART DIRECTOR, DESIGNER
BASED IN THE LOS ANGELES METROPOLITAN AREA
18+ YEARS OF DESIGN EXPERIENCE
BUILDING BRANDS & BRINGING IDEAS TO LIFE
THROUGH STRATEGY, CREATIVITY AND INNOVATION
I'm a Creative Director, Art Director
& Designer who specializes in Marketing Creative Services in the Los Angeles metropolitan area.
For over 18 years, I have honed my craft working with various Marketing and Creative teams in both corporate and agency environments. I worked on the most exciting traditional and digital marketing design projects partnering with some of the smartest people in various industries.
As a Creative leader with a marketing mindset, I believe there is a difference between creating something beautiful, versus creating something powerful with a human connection. It’s essential to combine research, strategy, design principles, and innovation to deliver meaningful and result-driven designs—that’s what I believe and practice with my teams each day.
• Creative Direction
• Art Direction
• Brand Identity & Development
• Presentation Design
• UX / UI Design
• Marketing Creative Services
• Creative Team Management
OF CALIFORNIA - LOS ANGELES
BACHELOR OF SCIENCE, GRAPHIC DESIGN
2003-2006 / LOS ANGELES, CALIFORNIA
POLYTECHNIC UNIVERSITY - POMONA
EMPHASIS IN CHORAL MUSIC
2002-2003 / POMONA, CALIFORNIA
GENERAL EDUCATION, SPECIAL ADMIT
2000-2002 / DELANO, CALIFORNIA
Solbrook Display Co
AUGUST 2004 — DECEMBER 2004 / NORTH HOLLYWOOD, CALIFORNIA
Designed artwork for promotional micro-fiber cloths for various name brand companies
APRIL 2004 — SEPTEMBER 2004 / WILSHIRE, CALIFORNIA
Designed client ads, articles and prepped magazine spreads to be ready to go into production
Photo manipulated photographs submitted by advertisers' specified requests
GRAPHIC ARTIST & PROJECTS ASSISTANT
Cal Poly Pomona, APISC
SEPTEMBER 2002 — JUNE 2003 / POMONA, CALIFORNIA
Designed marketing collateral to promote campus held activities
Cross-collaborated with other institution leaders to organize campus-wide events
Coordinated with on-campus vendors to deliver finished
JULY 2016 — SEPTEMBER 2018 / NEWPORT BEACH, CALIFORNIA
Direct and lead the operations and work of global creative services and in-house marketing team members by reviewing and approving various digital and print assets for product launch totaling over $11MM in revenue
Support creative services team by producing mockups and wireframes, including initial design concepts by focusing on typography, photographs and graphics for a 2017 holiday campaign which brought in a record-breaking $3MM in ecommerce revenue
Review and approve creative collateral to meet campaign milestones and coordinate with project manager on timelines streamlining production by 20%
Manage and collaborate with content, product, marketing, technology, and agency partners for product launches to meet brand design standards and sales objectives
Work directly with C-suite to create presentation materials to help communicate business forecast, ideas, and concepts to key stakeholders and investors on marketing and sales programs
ASSOCIATE CREATIVE DIRECTOR
Wire Stone, LLC.
JUNE 2015 — JULY 2016 / CHICAGO, ILLINOIS
Led Creative team in implementing Motorola Mobility's visual language and brand voice across multiple ATL, BTL, POS and internal training projects in print, digital and video on-time and within budget
Reduced turnaround time by 15% by QAing all print and motion deliverables for brand standards, accuracy and creative excellence based on Motorola Mobility's brand guideline
Cross-collaborated with Account and Client Engagement teams to manage Creative resources and Client needs
Improved efficiency 15% by being the Creative Lead on non-Motorola, assigned Client projects
EXECUTIVE DESIGN CONSULTANT
JUNE 2015 — JUNE 2020 / REMOTE
Provide hands-on creative & design direction, as well as execution for start-up and large-size companies
Develop scalable, user-friendly design systems
Design high-profile print & digital materials used in print publications and public displays
Provide design advice based on current industry standards, trends, design research and Client’s brand guidelines
Companies I consult include...
BACtrack, Capital Group, The Recording Academy (GRAMMY Awards, GRAMMY Museum, MusiCares, Advocacy), Titan HST (Health & Security Technologies), SapientRazorfish, CBD (Colman, Brohan & Davis), Shaker Advertising and Storygize
SENIOR ART DIRECTOR
MARKETING CREATIVE SERVICES
JUNE 2013 — JUNE 2015 / CHICAGO, ILLINOIS
Reduced production time 50% by spearheading an automation process using data merge within InDesign, to streamline
the production of multiple event collateral for CJ University
Collaborated with CJ University speakers under tight deadlines to create presentation decks that helped acquire 30 leading name brand clients for CJ Affiliate with deals up to $2MM
Streamlined processes 20% by creating and implementing a production, proofing workflow as well as a naming convention system
Improved efficiency 30% by coaching the team on brand and marketing design best practices, presentation and UX/UI design
Spearheads the design and templatization of internal and external Sales & Marketing materials, as well as HR recruitment materials ranging from print, social media, web, to digital formats to improve brand image online, reducing Creative team’s QA process by 15%
Cross-collaborates with remote and international Marketing & Product teams to complete projects on time and on budget
DIRECTOR OF ART & DESIGN
Interactive Media Holdings, Inc.
Specific Media, Myspace, Vindico, Xumo, SiteMeter
MARCH 2011 — JUNE 2013 / IRVINE, CALIFORNIA
Created instructional guidelines for Sales & Marketing materials, improving employee on-board training by 20%
Contributed to the acquisition of AdCombination and Myspace by designing and creating PR communication materials reducing employee cost
Was involved with the rebranding and remarketing of the new Myspace, contributing design manpower for creative needs and direction, resulting to 1MM new ember registrations within a month of the website’s relaunch
Brought in revenue by designing and creating Myspace pitch presentations, custom landing pages for major name brands and celebrities, as well as event collateral for Myspace Secret Shows; bringing in revenue up to $800K
Introduced interactive digitally published Sales & Marketing collateral, improving sales by 20%
Led a team of 2 Graphic Designers, seasonal freelancers and vendors
Improved efficiency 15% by leading a team of Graphic Designers, Freelancers, Vendors and by coaching Marketing & Design team on brand and presentation design best practices
SENIOR GRAPHIC DESIGNER
Interactive Media Holdings, Inc.
Specific Media, Vindico, Xumo, SiteMeter
JUNE 2008 — MARCH 2011 / IRVINE, CALIFORNIA
Expanded and maintained branding assets by creating corporate identity guidelines, and managing all Sales & Marketing materials (print, digital and web), in a brand and design-level, to ensure all items were on brand and consistent, reducing the creative QA process by 15%
Introduced custom tailored email campaigns for industry specific monthly newsletters, branded motion graphic elements for TV-use and social media initiatives
Collaborated remotely with international Marketing team to design, produce and localize Sales & Marketing materials for their regions, as well as provide creative direction for tradeshow booth designs for DMEXCO
Contributed to the acquisition of BBE, Vindico and Xumo by designing and creating PR communication materials reducing employee cost
Maintained relationships with print vendors, promotional product suppliers and trade show booth designers
Interactive Media Holidings, Inc.
Specific Media, SiteMeter
JULY 2006 — JUNE 2008 / IRVINE, CALIFORNIA
Inherited and maintained brand identity and corporate website design, reducing outsource cost
Designed Sales sheets, case studies, whitepapers, industry guidelines and custom analytic reports for ad campaign deals which generated the company up to $100MM in revenue
Helped generated 15% of revenue by designing and producing direct mail pieces, landing pages and online ad units to promote brand awareness, products and consumer surveys
Introduced custom tailored email campaigns for Sales events, email signatures, e-blast templates and corporate newsletter
Contributed to the acquisition of SiteMeter and Adviva by designing and creating PR communication materials reducing employee cost, as well as the rebranding and remarketing of the SiteMeter website
FremantleMedia - American Idol Underground
FEBRUARY 2005 — JUNE 2006 / CULVER CITY, CALIFORNIA
Designed and produced various website elements, online ad units, print collateral and motion graphics for boardcast-use under the company's brand guidelines and tight deadlines
Melbert Design Group, Inc.
DECEMBER 2004 — SEPTEMBER 2005 / CULVER CITY, CALIFORNIA
Designed custom micro-fiber cloths and packaging for various major name brand companies
SENIOR CREATIVE DIRECTOR
OCTOBER 2018 — MAY 2020 / NEWPORT BEACH, CALIFORNIA
Lead the creative efforts supporting the company’s brands and intellectual properties’ brand experiences across digital marketing initiatives, company-sponsored events, design resources, and video content
Identify design challenges across the company and devise solutions, working collaboratively, and cross-functionally
Develop scalable, user-friendly design systems for print and digital projects streamlining the creative process by 30%
Reduce cost by 70% providing hands-on support for UI design and prototyping, social media assets, event collateral, print design, and video editing while collaborating with high-level execs on strategy
Manage external creative relationships
SENIOR CREATIVE DIRECTOR
JUNE 2020 — PRESENT / SPRINGVILLE, UTAH / REMOTE
Oversee the company’s visual branding, design and video creation used for product, marketing communication, e-commerce, event marketing, and sales collateral at the global-level
Assemble, supervise, and mentor an in-house (remote) creative team comprised of Designers, Production Artists, Video Producers, Motion Graphics Artists, and Photographer under the Global Marketing umbrella
Reduce cost by 30% by backfilling and providing hands-on art direction-, graphic design-, and UI design-support while collaborating with high-level team members on marketing strategy
Oversee the branding & design of the company’s first North American retail location in SoHo, New York City, NY which opened their doors in late-December 2021
Support creative services team by developing design guidelines
and templates for a 2021 holiday / Black Friday / Cyber Monday campaign which brought in a record-breaking $22.6MM+
in e-commerce revenue and $14MM+ in 2020
Improved brand awareness by developing co-branded digital content with Alfa Romeo F1 Team ORLEN reaching over 1.4M fans worldwide through digital and broadcast platforms
Develop scalable design systems and strategies for global use
Operate remotely from Southern California
I worked on the most exciting traditional and digital marketing design projects partnering with some of the smartest people in various industries, from Fortune 500 companies to innovative startups. Here are some to name a few...
SOFTWARE + MORE
ADOBE CREATIVE CLOUD (MAC & PC)
Photoshop, Illustrator, InDesign, XD, Acrobat, Flash, Dreamweaver, Fireworks and AfterEffects
MICROSOFT OFFICE (MAC & PC)
Outlook, PowerPoint, Word, Excel and OneNote
Mail, Keynote, Garageband, iBook Author
and Final Cut Pro
ADDITIONAL APPLICATIONS, WEB SERVICES AND LANGUAGES
Facebook, Twitter, LinkedIn, Google+, Instagram, YouTube, Vimeo, Livestream, Wix, Prezi, Quark, Wordpress, Blogger, MailChimp, Zendesk,
Marketo, EventBrite, Shopify, Invision, AEM
(Adobe Experience Manager), HTML and CSS
Joel is a consummate professional whose exceptional eye for detail is matched by a thoughtful, strategic approach to meeting brand goals. He’s an excellent communicator who not only asks the right questions, but demonstrates active listening and takes care to understand the high level objectives of his deliverables.
Having worked closely with him on numerous high-stakes projects, I’ve been consistently impressed by Joel’s incredible talent and agility in a fast-paced and high-stress environment, observing him go above and beyond to hit targets and ensure quality results time and time again.
He’s highly responsive and maneuvers the most complex design challenges with skill and grace. This combined with his genuine and affable personality make Joel a rare gem who is sure to become an indispensable asset to his next client or employer.
Director of Global Communications
Joel has been instrumental to Modere in aligning our branding at the company. He is a multi-talented Creative expert. He is a team player and is driven to get his work done with the best quality and is always on time. He works day and night and is very passionate about doing his best. He is self motivated and is driven to grow. I have really appreciated that he is humble and willing to listen as he continues his growth as a leader. I have truly appreciated working with Joel and know he will be an asset to any company he works for.
VP, Project Management & Support
Joel is exceptional when it comes to forecasting and planning his efforts to keep all nodes aligned and it's relevant actions made many projects delivered on schedule as well as his in-depth knowledge makes you learn new things from him in any assignment you are with him
It has been always insightful working with him, he understands nerves of team members he works with and makes sure everyone is comfortable being around and working as a team.
I would surely recommend him as a reliable, futuristic and well managed person.
Business & Technology Consultant
I worked with Joel in the Creative Department at Modere. Joel is so passionate about what he does. When it came time to providing feedback Joel was so helpful in taking my projects to the next level. Joel leads by example and you can tell he cares about everyone on his team succeeding. I think any company would be lucky to have this guy be their Creative Director.
Joel is a fantastic creative lead - not only are all of his designs sleek and modern, but he also displays a clear knowledge of design techniques that have completely freshened our company's look, from catalogs to web sites. Joel is friendly and very easy to work with, which was a great boon to me as one of the UX/UI developers who translated his designs into front-end code. He takes the initiative and goes above and beyond - I believe he would be a great addition to any team!
Sr. UX Front-End Developer
I've worked with Joel and his work is amazing. His attention to detail and design skills our phenomenal. He is definitely a joy to work with and I highly recommend him.
Digital Marketing Analyst
Joel is the ideal senior art director. He's highly strategic, an innovative creative lead and knows how to build and nurture a brand. We worked together daily and he handled an immense workload. However his attention to detail and overall design strategy never wavered. He constantly was exploring new concepts beyond what was expected.
The entire marketing team views him as as the perfect partner on key marketing projects requiring a designer who thinks high-level strategy; also understands functionality/engagement for our target audience(s) and project objectives.
He's a huge asset to any organization.
Sr. Manager, Brand & Global Strategy at Conversant
Joel is an outstanding art director and designer with both a keen aesthetic and a truly strategic approach to solving communications challenges. Over and over he amazed me with his ablity to take a basic set of communications objectives and to then develop a concept and an execution that were powerful and compelling.. Through it all he protected and enhanced the brand and enabled us to deliver communications that had a profound impact on the business. I look forward to the opportunity to work with him again.
VP - Marketing at Apsalar, Inc
Not only is Joel an absolute pleasure to work with, he is extraordinarily talented. I could always count on him to understand the business objective, read the associated content, and create a strategy for presentation before tackling the design of my marketing collateral--print and digital. His work is clean, consistent, attractive, inventive, and on-brand. Plus, he's fast.
Marketing & Operations Executive
There are managers and there are leaders. Joel is definitely a leader who is willing to get his hands dirty with the rest of the team. No matter how tough a situation gets, he rises above all expectations with his attention to detail, integrity, patience and kindness.
Joel is one of those people you know you can always count on to deliver. He is super talented and is always looking for ways to think outside the norm and take a different approach, which leads to great design. I'm constantly impressed with how hard Joel works to deliver on a project. He is always receptive to feedback and will work tirelessly until the final product is perfect.
Vice President of Marketing at Ace Metrix
I had the pleasure of having Joel on my Team and have to say he was a rising star. Joel is keenly adept at translating creative strategies and briefs into clear and concise designs that capture your audiences attention and help to articulate a message. He is a true creative and design talent and hope to work with him again.
Senior Vice President, Marketing at Commonwealth Altadis, Inc
I’m impressed with Joel’s ability to blend strong creative concepts across a variety of marketing mediums. He is imaginative, talented, resourceful and committed to delivering effective results for every project he is involved in. I highly recommend Joel to any organization requiring a creative Art Director who knows how to incorporate the “brand” across all elements.
Marketing & Business Strategy Expert
I worked with Joel on our National Sales Conference matierials, including mine personally, and found his work and responsiveness to be top notch. Willing to do whatever it takes to get it right!
Chief Revenue Officer - Media, at Conversant, Inc.
Joel is an extremely creative and talented individual. He is laid back and easy to work with and always finds a way to immediately grasp a concept and turn it into something that is visually stunning. I was repeatedly impressed by his ability to take his vision and turn it into something tangible and eye-catching. No matter the situation, Joel delivered with a terrific finished project.
Regional Vice President of Sales - North
Joel is an amazingly talented designer. Along with a wide array of professional experience under his belt, Joel is incredibly meticulous and detailed in his work. He strives for perfection, and is very dedicated and passionate about design. On top of his talent, Joel is a very friendly and a collaborative team player. Any company/team would be lucky to have Joel!
Marketing Operations Manager at HyperDisk Marketing
Joel (JRE) was an absolute pleasure to work with. His graphic skills are among the best I have seen in a corporate presentation style environment. JRE always went out of his way to do the best work and would always figure out a way to squeeze in those emergency projects. Great work ethic, skilled visually with an eye for detail and design. My highest recommendation. Hope to work with JRE again.
Senior Director, Enterprise Sales at Rocket Fuel Inc.
Joel has assisted me with a number of design projects on short deadlines. I have found the quality of his work to be outstanding, and imaginative while still focused on the business objective at hand. Joel is very much a team player and has shown a level of dedication that I have seldom seen. I have no hesitation whatsoever making this recommendation!
Director Of Sales at YuMe
In a few conversations, Joel able to bring your creative visions to life, inclusive of elements you couldn't imagine on your own. He's knowledgeable, responsive, and a pleasure to work with.
Director of Brand Content at Liquid Thread
Joel was great to work with. I enjoyed interacting with him on design direction and development. Joel showed a strong sense of current design trends, modern concepts of look and feel and a definite innate ability for creativity. I also appreciate Joel’s sense of urgency, ability to meet his stated deadlines and willingness to help get things done.
Business Development / Licensing Manager
I worked with Joel on various projects ranging from a refresh of our corporate website to various internal applications. He is creative, patient, detail oriented, intelligent, fast and a pleasure to work with.
In particular he adapted to the priorities I had that images and other resources be small and efficient (to optimize page load speed) while still coming up with creative and distinctive designs. Any team would be lucky to have him.
Full Stack Web Engineer at Kabam
Joel is a vey creative and passionate designer who always delivered great results even in emergency projects. It is an absolute pleasure to work with him, not only because of his graphical talent but also because he never loses his optimism and goal orientation. Joel is always there when you need him plus it is real fun working with him ... all in all, this made him a star to me!
Head of Congresses & Trade Fairs bei Neue Mediengesellschaft Ulm mbH
Joel's talent never ceases to amaze me!! he attends to every detail, no matter how minute it may be and listens to exactly what I want. We have worked together on a number of projects, he is very patient and always goes the extra mile.
With his positive, up beat attitude for anything that comes his way, Joel would be a great addition to any creative team.
Executive Assistant to CMO -Viant.
I worked with Joel on design projects for reporting. The reporting templates that he created for me in Excel and PowerPoint always went way beyond what I could imagine and impressed me each and every time. He has a knack for knowing what designs, images, and colors to use, meanwhile; staying true to the company’s brand. He is very creative, talented, and resourceful. I would highly recommend him to any company.
Software Developer, Senior Advisor at Dell Software
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You can also reach me at my design studio by calling, 323 849 0771.
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