HELLO,
I'M JOEL RICHARD.


CREATIVE / ART DIRECTOR, DESIGNER

BASED IN THE LOS ANGELES METROPOLITAN AREA

10+ YEARS OF DESIGN EXPERIENCE

BUILDING BRANDS & BRINGING IDEAS TO LIFE
THROUGH STRATEGY, CREATIVITY AND INNOVATION

 

 

I'm a Creative Director, Art Director
& Designer
who specializes in Marketing Creative Services in the Los Angeles metropolitan area.

 

For over 10 years, I have honed my craft working with various Marketing and Creative teams in both corporate and agency environments. I worked on the most exciting traditional and digital marketing design projects partnering with some of the smartest people in various industries.

As a Creative leader with a marketing mindset, I believe there is a difference between creating something beautiful, versus creating something powerful with a human connection. It’s essential to combine research, strategy, design principles, and innovation to deliver meaningful and result-driven designs—that’s what I believe and practice with my teams each day.

ABOUT ME

 

SPECIALTIES


• Creative Direction

• Art Direction

• Brand Identity & Development
• Presentation Design
• UX / UI Design
• Marketing Creative Services
• Creative Team Management

EDUCATION

 

ART INSTITUTE
OF CALIFORNIA - LOS ANGELES

BACHELOR OF SCIENCE, GRAPHIC DESIGN
2003-2006 / LOS ANGELES, CALIFORNIA

CALIFORNIA STATE
POLYTECHNIC UNIVERSITY - POMONA

MUSIC EDUCATION
EMPHASIS IN CHORAL MUSIC

2002-2003 / POMONA, CALIFORNIA

BAKERSFIELD
COLLEGE

GENERAL EDUCATION, SPECIAL ADMIT
2000-2002 / DELANO, CALIFORNIA

 

EXPERIENCES

TODAY

2004

GRAPHIC DESIGNER
Solbrook Display Co
AUGUST 2004 — DECEMBER 2004 / NORTH HOLLYWOOD, CALIFORNIA

 

  • Designed artwork for promotional micro-fiber cloths for various name brand companies

 

2004

GRAPHIC ARTIST

Frontiers Media

APRIL 2004 — SEPTEMBER 2004 / WILSHIRE, CALIFORNIA

 

  • Designed client ads, articles and prepped magazine spreads to be ready to go into production
     

  • Photo manipulated photographs submitted by advertisers' specified requests

 

2002-2003

GRAPHIC ARTIST & PROJECTS ASSISTANT
Cal Poly Pomona, APISC
SEPTEMBER 2002 — JUNE 2003 / POMONA, CALIFORNIA

 

  • Designed marketing collateral to promote campus held activities
     

  • Cross-collaborated with other institution leaders to organize campus-wide events
     

  • Coordinated with on-campus vendors to deliver finished print projects

2016-2018

CREATIVE DIRECTOR

Modere

JULY 2016 — SEPTEMBER 2018 / NEWPORT BEACH, CALIFORNIA

 

  • Direct and lead the operations and work of global creative services and in-house marketing team members by reviewing and approving various digital and print assets for product launch totaling over $11MM in revenue
     

  • Support creative services team by producing mockups and wireframes, including initial design concepts by focusing on typography, photographs and graphics for a 2017 holiday campaign which brought in a record-breaking $3MM in ecommerce revenue
     

  • Review and approve creative collateral to meet campaign milestones and coordinate with project manager on timelines streamlining production by 20%
     

  • Manage and collaborate with content, product, marketing, technology, and agency partners for product launches to meet brand design standards and sales objectives
     

  • Work directly with C-suite to create presentation materials to help communicate business forecast, ideas, and concepts to key stakeholders and investors on marketing and sales programs 

2015-2016

ASSOCIATE CREATIVE DIRECTOR
Wire Stone, LLC.

JUNE 2015 — JULY 2016 / CHICAGO, ILLINOIS
 

  • Led Creative team in implementing Motorola Mobility's visual language and brand voice across multiple ATL, BTL, POS and internal training projects in print, digital and video on-time and within budget
     

  • Reduced turnaround time by 15% by QAing all print and motion deliverables for brand standards, accuracy and creative excellence based on Motorola Mobility's brand guideline
     

  • Cross-collaborated with Account and Client Engagement teams to manage Creative resources and Client needs
     

  • Improved efficiency 15% by being the Creative Lead on non-Motorola, assigned Client projects

 

2015 ~

EXECUTIVE DESIGN CONSULTANT
Various Companies
JUNE 2015 — PRESENT / REMOTE

 

  • Provide hands-on creative & design direction, as well as execution for start-up and large-size companies
     

  • Develop scalable, user-friendly design systems
     

  • Design high-profile print & digital materials used in print publications and public displays
     

  • Provide design advice based on current industry standards, trends, design research and Client’s brand guidelines

 

Companies I consult include...

BACtrack, Capital Group, The Recording Academy (GRAMMY Awards, GRAMMY Museum, MusiCares, Advocacy), Titan HST (Health & Security Technologies), SapientRazorfish, CBD (Colman, Brohan & Davis), Shaker Advertising and Storygize

2013-2015
 

SENIOR ART DIRECTOR
MARKETING CREATIVE SERVICES

Conversant, LLC.
JUNE 2013 — JUNE 2015 / CHICAGO, ILLINOIS

 

  • Reduced production time 50% by spearheading an automation process using data merge within InDesign, to streamline
    the production of multiple event collateral for CJ University

 

  • Collaborated with CJ University speakers under tight deadlines to create presentation decks that helped acquire 30 leading name brand clients for CJ Affiliate with deals up to $2MM

 

  • Streamlined processes 20% by creating and implementing a production, proofing workflow as well as a naming convention system

 

  • Improved efficiency 30% by coaching the team on brand and marketing design best practices, presentation and UX/UI design

 

  • Spearheads the design and templatization of internal and external Sales & Marketing materials, as well as HR recruitment materials ranging from print, social media, web, to digital formats to improve brand image online, reducing Creative team’s QA process by 15%

  • Cross-collaborates with remote and international Marketing & Product teams to complete projects on time and on budget

2011-2013

DIRECTOR OF ART & DESIGN
Interactive Media Holdings, Inc.

Specific Media, Myspace, Vindico, Xumo, SiteMeter
MARCH 2011 — JUNE 2013 / IRVINE, CALIFORNIA
 

  • Created instructional guidelines for Sales & Marketing materials, improving employee on-board training by 20%
     

  • Contributed to the acquisition of AdCombination and Myspace by designing and creating PR communication materials reducing employee cost
     

  • Was involved with the rebranding and remarketing of the new Myspace, contributing design manpower for creative needs and direction, resulting to 1MM new ember registrations within a month of the website’s relaunch
     

  • Brought in revenue by designing and creating Myspace pitch presentations, custom landing pages for major name brands and celebrities, as well as event collateral for Myspace Secret Shows; bringing in revenue up to $800K
     

  • Introduced interactive digitally published Sales & Marketing collateral, improving sales by 20%
     

  • Led a team of 2 Graphic Designers, seasonal freelancers and vendors
     

  • Improved efficiency 15% by leading a team of Graphic Designers, Freelancers, Vendors and by coaching Marketing & Design team on brand and presentation design best practices

 

 

2008-2011

SENIOR GRAPHIC DESIGNER
Interactive Media Holdings, Inc.

Specific Media, Vindico, Xumo, SiteMeter
JUNE 2008 — MARCH 2011 / IRVINE, CALIFORNIA

 

  • Expanded and maintained branding assets by creating corporate identity guidelines, and managing all Sales & Marketing materials (print, digital and web), in a brand and design-level, to ensure all items were on brand and consistent, reducing the creative QA process by 15%

 

  • Introduced custom tailored email campaigns for industry specific monthly newsletters, branded motion graphic elements for TV-use and social media initiatives

 

  • Collaborated remotely with international Marketing team to design, produce and localize Sales & Marketing materials for their regions, as well as provide creative direction for tradeshow booth designs for DMEXCO

 

  • Contributed to the acquisition of BBE, Vindico and Xumo by designing and creating PR communication materials reducing employee cost
     

  • Maintained relationships with print vendors, promotional product suppliers and trade show booth designers

 

2006-2008


GRAPHIC DESIGNER
Interactive Media Holidings, Inc.

Specific Media, SiteMeter
JULY 2006 — JUNE 2008 / IRVINE, CALIFORNIA

 

  • Inherited and maintained brand identity and corporate website design, reducing outsource cost

 

  • Designed Sales sheets, case studies, whitepapers, industry guidelines and custom analytic reports for ad campaign deals which generated the company up to $100MM in revenue

 

  • Helped generated 15% of revenue by designing and producing direct mail pieces, landing pages and online ad units to promote brand awareness, products and consumer surveys
     

  • Introduced custom tailored email campaigns for Sales events, email signatures, e-blast templates and corporate newsletter
     

  • Contributed to the acquisition of SiteMeter and Adviva by designing and creating PR communication materials reducing employee cost, as well as the rebranding and remarketing of the SiteMeter website

2006

GRAPHIC DESIGNER
FremantleMedia - American Idol Underground
FEBRUARY 2005 — JUNE 2006 / CULVER CITY, CALIFORNIA

 

  • Designed and produced various website elements, online ad units, print collateral and motion graphics for boardcast-use under the company's brand guidelines and tight deadlines

2004-2005

GRAPHIC DESIGNER
Melbert Design Group, Inc.
DECEMBER 2004 — SEPTEMBER 2005 / CULVER CITY, CALIFORNIA

 

  • Designed custom micro-fiber cloths and packaging for various major name brand companies

 

2018-2020

SENIOR CREATIVE DIRECTOR
Research Affiliates

OCTOBER 2018 — MAY 2020 / NEWPORT BEACH, CALIFORNIA
 

  • Lead the creative efforts supporting the company’s brands and intellectual properties’ brand experiences across digital marketing initiatives, company-sponsored events, design resources, and video content
     

  • Identify design challenges across the company and devise solutions, working collaboratively, and cross-functionally
     

  • Develop scalable, user-friendly design systems for print and digital projects streamlining the creative process by 30%
     

  • Reduce cost by 70% providing hands-on support for UI design and prototyping, social media assets, event collateral, print design, and video editing while collaborating with high-level execs on strategy
     

  • Manage external creative relationships

2020~

CREATIVE DIRECTOR

Modere

JUNE 2020 — PRESENT / SPRINGVILLE, UTAH / REMOTE

  • Oversee the visual brand development, design and video creation behind all global product and marketing communication, as well as sales initiatives
     

  • Manage the Global Creative Services team (design and video/photography)
     

  • Operate remotely from Southern California

BRANDS

 

I worked on the most exciting traditional and digital marketing design projects partnering with some of the smartest people in various industries, from Fortune 500 companies to innovative startups. Here are some to name a few...

SOFTWARE + MORE

 

ADOBE CREATIVE CLOUD (MAC & PC)

Photoshop, Illustrator, InDesign, XD, Acrobat, Flash, Dreamweaver, Fireworks and AfterEffects


MICROSOFT OFFICE (MAC & PC)

Outlook, PowerPoint, Word, Excel and OneNote

APPLE

Mail, Keynote, Garageband, iBook Author
and Final Cut Pro



ADDITIONAL APPLICATIONS, WEB SERVICES AND LANGUAGES

Facebook, Twitter, LinkedIn, Google+, Instagram, YouTube, Vimeo, Livestream, Wix, Prezi, Quark, Wordpress, Blogger, MailChimp, Zendesk,
Marketo, EventBrite, Shopify, Invision, AEM
(Adobe Experience Manager), HTML and CSS

TESTIMONIALS

Joel is a consummate professional whose exceptional eye for detail is matched by a thoughtful, strategic approach to meeting brand goals. He’s an excellent communicator who not only asks the right questions, but demonstrates active listening and takes care to understand the high level objectives of his deliverables. 

Having worked closely with him on numerous high-stakes projects, I’ve been consistently impressed by Joel’s incredible talent and agility in a fast-paced and high-stress environment, observing him go above and beyond to hit targets and ensure quality results time and time again.

He’s highly responsive and maneuvers the most complex design challenges with skill and grace. This combined with his genuine and affable personality make Joel a rare gem who is sure to become an indispensable asset to his next client or employer.

ASH WALTON

Director of Global Communications

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CONTACT

 

 

You can also reach me at my design studio by calling, 323 849 0771.

 

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ALL NAMES AND LOGOS ARE TRADEMARKS OR REGISTERED TRADEMARKS OF THEIR RESPECTIVE OWNERS.

 

COPYRIGHT © 2020, JOEL RICHARD V. ESCORPISO. ALL RIGHTS RESERVED.

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