ABOUT ME

 
 
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EDUCATION

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EXPERIENCES

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2008-2011
SENIOR GRAPHIC DESIGNER
Interactive Media Holdings, Inc.

Specific Media, Vindico, Xumo, SiteMeter
JULY 2008 — MARCH 2011 / IRVINE, CALIFORNIA
 

  • Expanded and maintained branding assets by creating corporate identity guidelines, and managing all Sales & Marketing materials (print, digital and web), in a brand and design-level, to ensure all items were on brand and consistent, reducing the creative QA process by 15%

 

  • Introduced custom tailored email campaigns for industry specific monthly newsletters, branded motion graphic elements for TV-use and social media initiatives

 

  • Collaborated remotely with international Marketing team to design, produce and localize Sales & Marketing materials for their regions, as well as provide creative direction for tradeshow booth designs for DMEXCO

 

  • Contributed to the acquisition of BBE, Vindico and Xumo by designing and creating PR communication materials reducing employee cost

 

  • Maintained relationships with print vendors, promotional product suppliers and trade show booth designers

 

2006-2008

GRAPHIC DESIGNER
Interactive Media Holidings, Inc.

Specific Media, SiteMeter
JULY 2006 — JUNE 2008 / IRVINE, CALIFORNIA

 

  • Inherited and maintained brand identity and corporate website design, reducing outsource cost​

 

  • Designed Sales sheets, case studies, whitepapers, industry guidelines and custom analytic reports for ad campaign deals which generated the company up to $100MM in revenue​

 

  • Helped generated 15% of revenue by designing and producing direct mail pieces, landing pages and online ad units to promote brand awareness, products and consumer surveys

  • Introduced custom tailored email campaigns for Sales events, email signatures, e-blast templates and corporate newsletter

  • Contributed to the acquisition of SiteMeter and Adviva by designing and creating PR communication materials reducing employee cost, as well as the rebranding and remarketing of the SiteMeter website

SOFTWARE + MORE

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ALL NAMES AND LOGOS ARE TRADEMARKS OR REGISTERED TRADEMARKS OF THEIR RESPECTIVE OWNERS.

 

COPYRIGHT © 2020, JOEL RICHARD V. ESCORPISO. ALL RIGHTS RESERVED.

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